PALACE
STUDIOS
Studio concept — not a clientWorld 04 / Web & app

One cup.
Two screens.

Matchan is a matcha shop that doesn’t exist — yet. Palace built the brand, the mascot, the menu and the ordering system around it. Customers order from their phone. The counter gets the ticket the second they hit send.

What we made
Brand, mascot, menu, ordering app, counter screen
How it was made
Mascot and menu art AI-generated from a written style brief, art-directed and built by hand
What it is
A studio concept. Not a real shop, not a client.

Place an order on the phone. Watch it land on the counter.

The customerOpen on your phone
The counterOpen full screen
The brandMascot, wordmark, menu
Matchan wordmark
Matchan waving
Hi hi — browsing
Matchan whisking
Whisking — in progress
Matchan cheering
Order up — ready
Matchan asleep
Nothing here — empty
Matcha Latte
Strawberry Matcha
Ube Matcha Cloud
Usucha
Yuzu Matcha Tonic
Black Sesame Matcha
Hojicha Latte
Genmaicha
Mochi Donut
Melonpan
Strawberry Daifuku
Matcha Soft Serve
Why build itThe brief we gave ourselves

A mascot that
does the job.

Most shop mascots live on a cup sleeve and nowhere else. Matchan works the whole shift: waving while you browse, whisking while it’s made, cheering when it’s ready, asleep when the counter’s clear.

The brand and the product are one idea. Every screen, sticker and status comes out of the same five colors and the same thick line — so the app feels like the shop, and the shop feels like the app.

Matchan is a studio concept by Palace Studios. It isn’t a real shop, and no real orders are taken. Demo orders stay in your browser.